Time, treating on their own to Godiva candies, Giorgio Armani cologne, and lengthy weekends in St. Thomas and Jamaica. They are the Joneses of the Eighties, and most have incomes of much less than $forty,000. Market researchers at Grey Marketing, a New York agency with billings of $2 billion a year, discovered this new mass of ''ultra consumers'' while trying to determine out who has been buying so numerous $380 Burberry raincoats, $250 Louis Vuitton purses, and $200 Mont Blanc fountain pens. There simply are not sufficient affluent or nearaffluent People in america to account for all the investing on luxurious goods. The ad agency louis vuitton väska billigt interviewed people across the country in between the ages of 21 and 50 with household incomes of much more than $25,000 a yr, a slice symbolizing about a quarter of the adult population. Of those surveyed, just over fifty percent stated they purchased the leading of the line whenever they could pay for it. Only five% of these ultra consumers experienced incomes over $seventy five,000, FORTUNE's minimum for an affluent way of life. The huge vast majority of these people obviously aren't in the market for Rolls Royces or complete designer wardrobes. But they do rent limos from time to time and are devotees of designerlabel accessories like Hermes scarves and Gucci loafers. ''This is much more an attitude of the mind than the pocketbook,'' states Barbara Feigin, an executive vice president at Grey. Seeking it all has lengthy been a hallmark of the middle class. Ultra customers also want the very best. Buying the very best is a billiga michael kors väska way to established themselves apart and bolster their selfimage. Madison Avenue strives to strengthen that desire. Advertisements for premiumpriced products polo ralph lauren sverige as varied as Ultress hair coloring and Mitsubishi cars have a cloying sameness: sensual, provocative, and elegant, no matter what is for sale. Since they can't pay for acrosstheboard extravagance, most extremely consumers splurge on a few products and scrimp elsewhere. They get by with less clothes to pay for the Toshiba DX7 electronic VCR with hifi sound and do without the new mattress so they can sleep in between allcotton sheets. ''They don't have all that numerous fantastic things at as soon as,'' states Feigin. Little doses of opulence must suffice. Market indexes are proven in genuine time, except for the DJIA, which is delayed by two minutes. All times chanel väskor are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banking institutions, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. louis vuitton stockholm Disclaimer. Morningstar: 2013 Morningstar, Inc. Disclaimer The Dow Jones IndexesSM are proprietary to and dispersed by Dow Jones Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM 2013 is proprietary to Dow Jones Business, Inc. Market indexes are shown in genuine time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited,